Keep Patients Coming Back
Acquiring a patient costs 5 to 10 times more than keeping one. This topic covers everything that happens after the first visit: generating reviews, responding to feedback, running email campaigns that get opened, fixing the front desk experience, and reducing no-shows. These are the moves that compound every year you run your practice.
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Before and After Photos: How to Use Them in Marketing Legally
Before-and-after photos are the strongest proof of your work. Here is how to use them without legal risk.
Email Marketing Metrics Every Practice Should Track
Open rates are just the beginning. Here are the email metrics that actually matter for practice growth.
HIPAA-Compliant Email Marketing: What You Can and Cannot Send
Email marketing and HIPAA intersect in ways most practices overlook. Here is exactly what is and is not allowed.
How Star Ratings Affect Your Click-Through Rate on Google
Star ratings directly affect how many people click on your listing. Here is the data on what ratings you need.
How to Build a Patient Email List From Scratch
Your email list is a marketing asset you own. Here is how to build one from zero.
How to Build a Review Generation System That Runs on Autopilot
The best practices generate reviews consistently, not in bursts. Here is how to build an automated system.
How to Collect and Use Patient Feedback to Improve Your Practice
Patient feedback is free consulting on how to improve your practice. Here is how to collect and act on it.
How to Create a Seamless Online Patient Intake Process
Paper forms are slow and error-prone. Here is how to move your entire intake process online.
How to Create a Welcome Email Sequence for New Patients
The first emails a new patient receives set the tone for the relationship. Here is how to get them right.
How to Design a New Patient Welcome Experience That Builds Loyalty
The first visit determines whether a patient stays for life. Here is how to make it exceptional.
How to Get Listed on Healthgrades, Zocdoc, and Other Healthcare Directories
Healthcare directories send qualified patients directly to you. Here is how to get listed and optimized on each one.
How to Handle Negative Patient Feedback Before It Becomes a Public Review
The best reputation management happens before a review is ever posted. Here is how to catch problems early.
How to Improve Your Practice Phone Answering to Convert More Callers
Your front desk is your highest-converting marketing channel. Here is how to make sure they close the call.
How to Monitor Your Online Reputation Across All Platforms
You cannot manage what you do not monitor. Here is how to track your reputation across every platform that matters.
How to Recover From a Reputation Crisis Online
A reputation crisis can happen to any practice. Here is the step-by-step recovery playbook.
How to Reduce No-Shows With Automated Reminders and Follow-Ups
No-shows cost thousands per month. Here is how to cut them by 30-50% with simple automation.
How to Remove or Flag Fake Google Reviews
Fake reviews hurt your ratings and mislead patients. Here is the process for getting them removed.
How to Run a Patient Reactivation Email Campaign
Inactive patients are easier to win back than new ones are to acquire. Here is the reactivation playbook.
How to Segment Your Patient Email List for Better Results
Sending the same email to everyone wastes your list. Here is how to segment for dramatically better results.
How to Set Up a Patient Referral Program That Actually Works
Referrals are the highest-quality leads. Here is how to build a program that consistently generates them.
How to Set Up Automated Appointment Reminder Emails
Automated reminders cut no-shows by 30-50%. Here is how to set them up properly.
How to Use Text Messaging to Communicate With Patients
Patients prefer texting over calling. Here is how to use SMS professionally and compliantly.
How to Write Dental Email Newsletters Patients Actually Open
Most practice newsletters go straight to trash. Here is how to write ones patients actually look forward to.
Should You Respond to Every Review? A Guide for Practice Owners
Not every review needs a response, but most do. Here is when to respond and exactly what to say.
What Is Covered in Keep Patients Coming Back
Reputation Management
8Step-by-step guides covering reputation management strategy, tools, and implementation for dental and medical practices.
Email Marketing
8Step-by-step guides covering email marketing strategy, tools, and implementation for dental and medical practices.
Patient Experience
8Step-by-step guides covering patient experience strategy, tools, and implementation for dental and medical practices.
Explore Other Topics
Not what you are looking for? Jump into another topic hub.
Get Found on Google
SEO, Google Business Profile, website performance, and analytics guides for dental and medical practices that want to rank and stay found.
Attract New Patients
Google Ads, Facebook Ads, content marketing, and social media strategies for dental and medical practices that need patient growth now.
Stay Compliant and Protected
HIPAA, ADA, FTC, and healthcare advertising compliance guides for dental and medical practices. Avoid fines, lawsuits, and platform bans.
Run a Modern Practice
AI tools, automation, operations, and branding guides for dental and medical practices ready to scale without burning out the team.
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